In 1995, Federated Design (a subsidiary of Federated Group) was founded. It was originally created to offer superior brand packaging design talent to Federated’s customers in an effort to grow sales.

Federated Design’s truly innovative store brand packaging design programs were nationally recognized, received many accolades and led to phenomenal in-store sales results for a host of Federated Group’s customers.

Now, after a decade of growth and requests from many organizations outside of the Federated network, Federated Design has changed to the SailPointe Creative Group. SailPointe is now actively becoming a premier provider of packaging solutions for a much broader scope of consumer packaging goods customers. Store brands, national manufacturers, and internationally marketed products look to SailPointe for its creative acumen and knowledge of store brand categories to produce sales results. SailPointe has also developed dynamic in-store marketing communication programs to reach consumers at all levels of their shopping experience.